We have kicked off 2012 with a brand new marketing campaign: a series of animated clips, which have been launched on Youtube, Facebook, selected property portals and magazines* and as a direct e-marketing campaign. We are already seeing the results from this innovative campaign. With hundreds of views since their launch, the clips have led to a 7 percent increase on traffic to the Origin sales website and have resulted in Origin’s most successful E-Marketing campaign ever.
Designed to give potential first time buyers a real insight into affordable home ownership, the clips show simple but effective animated black and white line drawings of animals. The voiceovers are of current Origin residents, discussing their first-hand experiences of the home buying process.
Using examples such as an elephant, who requires a particularly spacious property, the scenes, created by renowned animator Jonathan Clarke**, highlight the varying needs of purchasers when it comes to finding the right ‘habitat’.
The clips also promote Origin’s recently introduced innovative solutions to buying an affordable property. These include the new online booking system, which allows potential purchasers to arrange viewing appointments at the touch of a button via the organisation’s recently launched dedicated sales website www.originsales.co.uk.
We hope to continue to build on this campaign in 2012 and beyond, and are entering the project into the First Time Buyer Reader Awards 2012, as the Most Imaginative Marketing Campaign.
Simon Scott, Head of Sales and Marketing for Origin Housing, concludes, “It was important to us to create an engaging platform and we did this by using animated characters linked to real Origin purchasers. As well as being a fun and amusing take on first time buying, the concept captures Origin’s dedication to helping people to get their foot onto the property ladder, which can be an immensely daunting process, particularly in the current market. Our fantastic team go out of their way to ensure that first time buyers find the right ‘habitat’ for them; and these clips capture how Origin can ease the first time buying process. “
For further information about Origin Housing’s schemes, please visit the sales website, www.originsales.co.uk or call the sales hotline, 0800 068 8990.
To view the clip please click see below: